Customer satisfaction must be the centre of any business and we created our T1TAN model to ensure that it remains this way. T1TAN directs our movements to improve integrity, collaboration and accountability.


Innovating and developing our products to meet the needs of our customers, to strengthen our core values.

Being open and transparent when communicating with others. Supporting thoughts and ideas actively. Demonstrating proactive behaviour and providing full information to increase the efficiency between the departments.

Searching for appropriate business information and to sharing information indications and datas to make timely and effective decisions.



To be trustworthy and honest to be right. To win the trust of each other.

Holding ourselves responsible to Titan, our teammates and customers.Giving priority to customer satisfaction and shareholder worth.

To keep ourselves accountable to Titan, our teammates, our customers and ourselves. To give priority to customer satisfaction and shareholder value.

Actually listening. Gaining and showing respect.

Being honest, open, sincere and respectful. Focusing on the a frame of our behaviors.

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Every contractor knows that reducing downtime is key for meeting tight deadlines. That's why we design tires to endure harsh worksite conditions. Our tires reduce the risk of costly downtime with their effective tire treads and quality craftsmanship.

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Loggers work in some of the most challenging environments — muddy soil, sloping ground and generally, far from the nearest service station. That's why your operation needs durable tires for tackling those worksite challenges. We offer tires designed specifically for forestry applications that keep equipment moving as well as withstand chunking and tearing treads.

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Downtime is the enemy for mining operations around the world. That's why successful fleet managers ensure their equipment keeps moving by relying on heavy-duty tires from Titan. Since every application is different, we offer more than 40 types of tires for a range of mining equipment, from loaders to haul trucks.

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Nothing stops an ATV or UTV like a flat tire. That's why we engineer our Titan and Goodyear Farm Tire brands to resist punctures and wear. We design them for high stability, shock absorption and maneuverability. Whether you're crossing a field or a finish line, you can depend on our tires to move you forward.

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